# Formulae

<figure class="table" id="bkmrk-name-definition-calc"><table class="ck-table-resized"><colgroup><col></col><col></col><col></col></colgroup><tbody><tr><td>Name</td><td>Definition</td><td>Calculation</td></tr><tr><td>Banner View Count</td><td>-</td><td>-</td></tr><tr><td>Click Count</td><td>-</td><td>-</td></tr><tr><td>Unique Click Count</td><td>-</td><td>-</td></tr><tr><td>Reg. Count (total) </td><td>-</td><td>-</td></tr><tr><td>Reg. Count (sub-affiliate)</td><td>-</td><td>-</td></tr><tr><td>Reg. Count</td><td>-</td><td>-</td></tr><tr><td>FTD Count</td><td> </td><td>-</td></tr><tr><td>NDC</td><td>Count of customers who registered and deposited within the selected period</td><td>-</td></tr><tr><td>RDC</td><td>Count of customers who did NOT register in the selected period but did deposit</td><td>-</td></tr><tr><td>Reg. to FTD</td><td>-</td><td>REG / FTD</td></tr><tr><td>Click to FTD</td><td>-</td><td>Unique clicks / FTD</td></tr><tr><td>Active customers</td><td>Customers who has any activity for the selected period</td><td>-</td></tr><tr><td>Depositing customers</td><td>Customers who deposited for the selected period</td><td>-</td></tr><tr><td>Bonuses</td><td>-</td><td>Released bonuses + Cash bonus</td></tr><tr><td>Deposits</td><td>-</td><td>-</td></tr><tr><td>Count of deposits</td><td>-</td><td>-</td></tr><tr><td>CPA count</td><td>-</td><td>-</td></tr><tr><td>CPC count</td><td>-</td><td>-</td></tr><tr><td>Avg. deposit</td><td>-</td><td>Total Deposit / Depositing Customers</td></tr><tr><td>Click to REG</td><td>-</td><td>REG/Unique clicks</td></tr><tr><td>FTD Amount</td><td>-</td><td>-</td></tr><tr><td>NDC Deposits</td><td>New Depositing Customers</td><td>Sum of all deposits in the selected period for customers who registered in the selected period</td></tr><tr><td>RDC Deposits</td><td>Returning Depositing Customers</td><td>Sum of all deposits in the selected period for customers who not registered in the selected period</td></tr><tr><td>FTDs Deposits</td><td>-</td><td>Sum of all deposits in the selected period for customers who made FTD in the selected period</td></tr><tr><td>Deposit per FTD</td><td>-</td><td>Deposit / FTD</td></tr><tr><td>Dep per Active</td><td>-</td><td>Deposits / Active customer count</td></tr><tr><td>FTDs Deps per FTD</td><td>-</td><td>FTD Deposits / FTD Count</td></tr><tr><td>FTD Deps ratio</td><td>-</td><td>FTDs deposits / Sum of CPA rewards for the selected period</td></tr><tr><td>Turnover</td><td>-</td><td>Total Bets of the player</td></tr><tr><td>NGR</td><td>Net Gaming Revenue</td><td>GGR - Bonuses - Adjustments</td></tr><tr><td>Revenue Share</td><td>-</td><td>NGR \* Revenue Share %</td></tr><tr><td>CPA</td><td>Cost Per Action/Cost Per Acquisition</td><td>-</td></tr><tr><td>CPC</td><td>Cost Per Click</td><td>-</td></tr><tr><td>Sub-affiliate reward</td><td>-</td><td>Either RS+CPA or NGR</td></tr><tr><td>Fixed Fee</td><td>Positive Fixed Fees</td><td>-</td></tr><tr><td>Deduction</td><td>Negative Fixed Fees</td><td>-</td></tr><tr><td>RS distribution</td><td>Revenue Share based on affiliate (or IDC) level that removes negative values</td><td>-</td></tr><tr><td>Commission Reward</td><td>Commission Reward</td><td>RSD + CPA + CPC + SA - Deductions</td></tr><tr><td>Total Reward</td><td>Total Reward</td><td>Reward Commissions + Fixed Fee</td></tr></tbody></table>

</figure><figure class="table" id="bkmrk-please-note-that-due"><table class="ck-table-resized"><colgroup><col></col><col></col></colgroup><tbody><tr><td><figure class="image image_resized">![Refie_Investigate.png](https://help.referon.com/uploads/images/gallery/2026-09/fb3f17102044362af66c32f8d3d6705344f63a22.png)</figure></td><td><div class="callout warning">Please note that due to data frequency the following metrics may not be accurate:

- Count of Deposits
- FTD amount

Please note that the following metrics may not be accurate using split ‘by day’ in General report:

- NDC/RDC
- Uniq visits
- Uniq click count
- Active Customer Count
- Depositing customer count

We advise generating the report in “Total” for the selected period to ensure the accuracy of the above mentioned metrics.

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