Glossary An alphabetical list of terms used in ReferOn Interface Glossary This is a auto-generated Article of all your definitions within the glossary. Glossary This is a auto-generated Article of all your definitions within the glossary. Campaign The URLs you wish to promote your brand, for example: English Homepage, Finnish Landing Page, Norwegian Casino Page, etc. Commission Reward RS+CPA+CPC+SA-Deductions Company A collection of affiliate accounts. CP Current Period - based on calendar date currently chosen CPA Cost Per Action or Cost Per Acquisition. A form of rewarding that pays out on the player when the player hits certain thresholds. CPC Cost Per Click. A form of rewarding that pays out based on unique clicks. Deduction Negative fixed fees Deps per Active Deposits / Active customer count FTD First Time Depositors. Regardless of signup date, a player has deposited for the first time. FTD Deps ratio FTDs deposits / Sum of CPA rewards for the selected period FTDs Deposits Sum of all deposits in the selected period for customers who made FTD in the selected period FTDs Deps per FTD FTD Deposits / FTD Count Marketing Source An optional label for media items to help with reporting. Common uses are network variables, promotional keywords or seo sites. Master Affiliate The main log in user for the company. They can see all accounts when using this username and adjust payment methods accordingly. Media Item A link in which an affiliate can use to track their potential players. Also known as a tracking link. NDC New Depositing Customers. A player/customer who has signed up and deposited within the same date range. NDC Deposits Sum of all deposits in the selected period for customers who registered in the selected period Net Revenue GGR - Bonus - Adjustments PP Previous Period - by default it is the timeframe immediately before Current Period, however, it can be customised. RDC Count of all deposits in the selected period for customers who not registered in the selected period RDC Deposits Sum of all deposits in the selected period for customers who not registered in the selected period Revenue Share it is a direct connection from NGR based on Rev Share, positive or negative RS distribution An additional formulae based on Revenue Share based on affiliate (or IDC) level that removes negative values. Turnover Also known as wager - the total bets and wins of the player.