| Name | Definition | Calculation |
| Banner View Count | - | - |
| Click Count | - | - |
| Unique Click Count | - | - |
| Reg. Count (total) | - | - |
| Reg. Count (sub-affiliate) | - | - |
| Reg. Count | - | - |
| FTD Count | - | |
| NDC | New Deposits Customers in the selected period | - |
| RDC | Count of all deposits in the selected period for customers who not registered in the selected period | - |
| Reg. to FTD | - | REG / FTD |
| Click to FTD | - | Unique clicks / FTD |
| Active customers | - | - |
| Depositing customers | - | - |
| Bonuses | - | Released bonuses + Cash bonus |
| Deposits | - | - |
| Count of deposits | - | - |
| CPA count | - | - |
| CPC count | - | - |
| Avg. deposit | - | Total Deposit / Depositing Customers |
| Click to REG | - | REG/Unique clicks |
| FTD Amount | - | - |
| NDC Deposits | New Deposits Customers | Sum of all deposits in the selected period for customers who registered in the selected period |
| RDC Deposits | Registered Deposits Customers | Sum of all deposits in the selected period for customers who not registered in the selected period |
| FTDs Deposits | - | Sum of all deposits in the selected period for customers who made FTD in the selected period |
| Deposit per FTD | - | Deposit / FTD |
| Dep per Active | - | Deposits / Active customer count |
| FTDs Deps per FTD | - | FTD Deposits / FTD Count |
| FTD Deps ratio | - | FTDs deposits / Sum of CPA rewards for the selected period |
| Turnover | - | Total Bets and Wins of the player |
| NGR | Net Gaming Revenue | GGR - Bonuses - Adjustments |
| Net Income | - | Net Cash - Affiliate Costs |
| Revenue Share | - | NGR * Revenue Share % |
| CPA | Cost Per Action/Cost Per Acquisition | - |
| CPC | Cost Per Click | - |
| Sub-affiliate reward | - | Either RS+CPA or NGR |
| Fixed Fee | Positive Fixed Fees | - |
| Deduction | Negative Fixed Fees | - |
| RS distribution | Revenue Share based on affiliate (or IDC) level that removes negative values | - |
| Commission Reward | Commission Reward | RSD + CPA + CPC + SA - Deductions |
| Total Reward | Total Reward | Reward Commissions + Fixed Fee |
Please note that due to data frequency the following metrics may not be accurate:
- Count of Deposits
- FTD amount