This is a auto-generated Article of all your definitions within the glossary.
Glossary
This is a auto-generated Article of all your definitions within the glossary.
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Campaign
The URLs you wish to promote your brand, for example: English Homepage, Finnish Landing Page, Norwegian Casino Page, etc.
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Commission Reward
RS+CPA+CPC+SA-Deductions
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Company
A collection of affiliate accounts.
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CP
Current Period - based on calendar date currently chosen
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CPA
Cost Per Action or Cost Per Acquisition. A form of rewarding that pays out on the player when the player hits certain thresholds.
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CPC
Cost Per Click. A form of rewarding that pays out based on unique clicks.
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Deduction
Negative fixed fees
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Deps per Active
Deposits / Active customer count
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FTD
First Time Depositors. Regardless of signup date, a player has deposited for the first time.
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FTD Deps ratio
FTDs deposits / Sum of CPA rewards for the selected period
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FTDs Deposits
Sum of all deposits in the selected period for customers who made FTD in the selected period
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FTDs Deps per FTD
FTD Deposits / FTD Count
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Marketing Source
An optional label for media items to help with reporting. Common uses are network variables, promotional keywords or seo sites.
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Master Affiliate
The main log in user for the company. They can see all accounts when using this username and adjust payment methods accordingly.
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Media Item
A link in which an affiliate can use to track their potential players. Also known as a tracking link.
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NDC
New Depositing Customers. A player/customer who has signed up and deposited within the same date range.
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NDC Deposits
Sum of all deposits in the selected period for customers who registered in the selected period
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Net Revenue
GGR - Bonus - Adjustments
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PP
Previous Period - by default it is the timeframe immediately before Current Period, however, it can be customised.
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RDC
Count of all deposits in the selected period for customers who not registered in the selected period
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RDC Deposits
Sum of all deposits in the selected period for customers who not registered in the selected period
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Revenue Share
it is a direct connection from NGR based on Rev Share, positive or negative
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RS distribution
An additional formulae based on Revenue Share based on affiliate (or IDC) level that removes negative values.
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Turnover
Also known as wager - the total bets and wins of the player.